Facebook pages can be a highly effective way to showcase your business to potential new customers in larger numbers than you might have thought possible.  Some of our mentors are building client lists in the hundreds of thousands using Facebook campaigns.

Facebook statistics tell us that currently the average user is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab a fan’s attention.

Here are seven things that you can do to ramp up the attractiveness of your Facebook Page to your targeted prospects.

1. Use a Customized Profile Banner

The pictures are what will grab attention first, so make sure your Page banner is in line with your branding and eye catching in an appealing way.  People on Facebook respond well to photos. If you are establishing a brand using your branding on your Facebook Page will help get your branding more exposure and add credibility and perceived trust to your profile.

You can find graphic designers through the MissIndependence.com Network or through sites such as Odesk or Fiverr.com.

1. Banners need to be JPG or PNG files
2. Banner dimensions 54 x180
3. In the design, you need a focal point that can become the thumbnail that is viewed whenever you make a post to your wall.
4. Adding a face to the banner engages your visitors
5 Adding your branding to the banner will help people recognise your page quickly.

2. Be Different

Get creative with your Facebook page.  Statistics show that Facebook and Facebook users likes pictures, find relevant pictures that will appeal and engage your fans. It’s important that your page is different and compelling to visit.

Check out these excellent examples of creative Facebook fan pages for inspiration. Think creatively about how you can add value to Facebook users. Can you give them something? Can you provide them with help, or resources? Think about how you can create ‘stickiness’ and notice how others are using their pages successfully.

Facebook allows you to customize what page different types of users land on. You can show people who have never been to your page before a completely different message than people who are already fans on your page. It might give a little background about your company or site, and would give them a great reason for joining.  Don’t let new users land on your Wall. The Wall doesn’t really tell anything about your brand.

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