It’s absolutely essential to market your business and by having a marketing plan in place, you can pull together all of the differing ideas that you have about selling your service or product. You can identify your marketing goals and set yourself a timetable to know what marketing strategies to employ and when.
Your marketing strategy helps to define what the goals for your business are and the dream you have for its future.
Here are just a few goals that may be relevant to you:
- Make more money
- Grow your client base
- Develop more opportunities
- Create more products
It’s great to want these goals but too many people setting out in business have no real idea of what it is they are hoping to achieve in the long run. Many can speak of ‘wanting to grow the business’ but what does that really mean? What would you define as success?
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to”, said the cat.
“I don’t much care where…” said Alice.
“Then it doesn’t matter which way you go,” said the cat.
Alice’s Adventures in Wonderland, Lewis Carroll
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